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:: Online advertising ::
02. WEB SITE PROMOTION
Many web site owners wonder what search engines do and how they can benefit their businesses. Search engines use computer programs called "Spiders" that browse through the entire internet, read pages, and automatically index the content into large searchable databases.
This helps web pages to be found, and therefore more likely to target relevant traffic to your web site. With good search engine marketing campaign you can expect a reasonable result on your ROI (Return of Investment). Without a proper web site marketing campaign all your efforts may be in vain.
Search engines are categorized into the following groups:
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Search engines:
Some of these engines provide "paid inclusion programs", generally
you pay monthly or annually to include your page(s) in their
indexes such us Lycos and
Altavista.
Others, like Google
will include your site almost automatically without cost to
you. |
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Directories:
These act like any "directory" and sites are listed under
categories. Some of the largest are Yahoo,
ODP and LookSmart. |
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PPC engines or "Pay
Per Click": These are for users who want to bid
for the position they want in the search results. The great
advantage of using this method is that you "pay" only when
someone actually visits your site from that engine. The most
popular of these are Overture
and FindWhat. |
WEB SITE PROMOTION
SERVICES:
At GenesMedia we will:
1. Analyze your data to maximize your search engine results
2. Validate HTML:
- page titles, page descriptions
- page keywords, ALT tags
- html text, site links on pages
3. Recommend: We will offer the best web site promotion engine for your site, whether it is an inclusion pay program or targeted keywords solution (CPC bidding) to enhance your web positioning
4. Submit to search engines manually when necessary
FAQs:
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Can I check if my pages are indexed? |
A. In Inktomi you can use a special command: "originurl:" to verify if a specific web site is indexed. If you want to find out if the home page of "www.yahoo.com (or www.yourcompany.com) is indexed you do the following:
Go to: http://www.hotbot.com.
Make sure Inktomi is the selected provider.
Type: originurl:http://www.yahoo.com/ into the search box and hit the submit button.
If your web page is indexed you will see it listed. If not, you will get a search result page with no results.
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Should I use offers made to me by email or pop-ups with regard to search engine placement? |
A. DO NOT trust those online companies offering strategies that "guarantee" your web site will come out on top. Consult with a trusted web designer who will know how to make the best use of search engines for your purposes.
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How many people actually use the search engines? |
A. Over 85% of Internet users utilize a search engine to find information, products or services on the Internet. In order for you to take advantage of all those searches, you must optimize your web site so that search engines can find you.
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